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Eszter Tóth

Case study · 2025 -

My-diet.ai

AI-native personalized meal planning platform

Role
Product Designer & Engineer
Services
Branding, Product strategy, UI/UX design, Web development, AI integration
My-diet.ai logo
My-diet.ai brand identity

Context

Traditional diet apps rely on repetitive meal plans, rigid food rules and time-consuming calorie tracking. They rarely consider different cuisines, dietary requirements, cooking abilities, local ingredients or the meals people genuinely enjoy.

Direction

I designed and built an AI-native platform that creates personalized meal plans around each user’s calorie target, preferences, dietary needs and location. More than 3,000 recipes across different cuisines and difficulty levels make dieting feel varied and flexible. Users can adjust recipe calories and portions, replace meals, change measurement units and automatically generate shopping lists.

My-diet.ai product direction example
Example image placed directly beneath the Direction section.

Outcome

My-diet.ai transforms calorie planning from a restrictive routine into a flexible everyday tool. The result is a scalable product that combines AI-assisted planning, nutrition-data normalization, responsive product design and an SEO-friendly recipe catalog.